We’ve all been in a situation where there does not seem to be much of a conversation when it comes to customer service; rather, a it is a dialog that seems to be on autopilot and leaves the customer frustrated rather than have the issue resolved.
The fast pace of technological evolution is making products better. Latest products flooding the market come with the promise of being superior to their predecessors. The entry of these new products is so quick that before you set your mind on buying a product, a newer version of the same product starts dominating the headlines.
Imagine a situation where food has been ordered, the delivery boy delivers the food and asks the customer whether or not, he/she enjoyed the food. Yes, certainly the customer would not be in a position to answer the question since he/she has not even tasted the food. At the most the customer can comment upon the packaging of the food or delivery time or the way the food was served. But that would certainly not help the company understand whether the food supplied to the customer was up to his taste and met his expectations.
Social media today has gained an extremely powerful and wide reach, worldwide. This fact is well-recognized. It has gone way beyond just connecting long-lost friends, sharing pictures/videos and knowing new people. Today, this incredibly useful means is also being utilized for its immense customer care potential. It’s time to make the best use of this promising platform to reach out to existing and potential customers, to attract them, satisfy their queries and address their complaints, among a lot more.
Happy customers are the base of every successful business; with loyal customers, any commercial organization can reach the summit of success even while dealing with stiff competition. However, it is not easy to build a force of loyal customers, who can boost your business and help you in establishing market presence. In today’s stiff competition, businesses have to work hard to stand out and grab the attention of potential customers.