For some online retailers, the holiday season can make up 40% of their annual revenue. Naturally, a large portion of sales are concentrated on spending holidays like Black Friday, Cyber Monday, and Green Tuesday. On aggregate, Vcare retailers saw their best holiday season ever, thanks in part to the world-class service and support their customers received. Clients met all of their customer care goals, even on the busiest shopping days of the year.
It is a challenge for retailers, both online and brick-and-mortar, to make sure that their customer service levels are maintained throughout the holiday season, when customer support volume can increase by more than 10 fold.
This customer care test is the last chance for retailers to inspire loyalty for the coming year.
In this new era of digital and mobile shopping, there are new expectations for retail call centers to provide omnichannel customer service during the holidays, ranging from phone support, to live chat on the website, to email support, and even social media customer care. This makes it even more challenging for retailers during peak season to maintain the highest levels of quality customer care service.
Here are some Vcare statistics from the 2015 holiday season, along with some quotes from Vcare call center clients and industry experts.
Service levels of 95%
Hired 300 new Care Specialists during holiday season
Call handling time of less than 7 minutes
Improved CSAT ratings across all care channels
Maintained email SLA's of under 4 hours
Increased Conversion rates by 10% over 2014
What Clients Had To Say...
“This holiday season, it was business as usual for our customers. Despite peak traffic, they saw the same response times they would have at any other time of the year, thanks to Vcare.”
Michelle Jacob -- Planet Shoes
“It’s important that our customers receive the best customer care, especially during busy Q4. We were prepared for the holiday surge in customer support tickets and traffic thanks to the Vcare team”
Billy May -- Hastings Entertainment
From The Care Industry...
“Time is the currency of the day. Remember each day to help your Guests make the most of their time, and you’ll find that they return long after the light-up reindeer are packed away in the garage.”
Tony Johnson -- Customer Service Author & Speaker, @ServiceRecipe
“A growing number of retail sales — across all channels — are influenced by digital as the lines between online and in-store shopping become increasingly blurred.”
Artemis Berry -- VP Digital Retail at NRF, @ArtimesAEB
“Multichannel shopping is gaining, with orders placed online for in-store collection reaching their highest share of online orders yet – at 23%” going into the 2015 holiday season, “and up from 18% at the same time last year.”
Chloe Rigby -- Editor of InternetRetailing.net, @chloe_rigby
Coming out of a successful 2015 holiday season, there are new trends in customer service, online shopping, and digital user behavior, that made a big impact for retailers rolling into 2016. From increases in spending, to mobile shoppers, to new generations coming online, check out some of the biggest themes in online retail and customer care for 2016.
If lowering customer service costs are one of your objectives for 2016, get in touch with us today. One of our Customer Care Specialists will connect with you for a free consultation on how you can deliver a great customer experience more efficiently.